As per researchers, restaurants are the most searched industry by people on mobile devices, outperforming other extensively searched industries including hotels, entertainment, and retail outlets, among others. Around 80% of consu ...

According to a recent study conducted by ABI Research, 52% of consumers would definitely use mobile coupons for obtaining discounts at local stores. This evidence tallies with the rapid upsurge in smartphone adoption, as consumers ...

As technology has advanced, so has user ability to communicate effectively. SMS messaging allows businesses to communicate easily using assorted abbreviations, many of which are helpful when creating an SMS marketing campaign. Che ...

Perhaps a successful SMS marketing campaign is a challenging task for you if you consider mobile marketing in the ever-changing digital environment still to be relatively new. And while SMS has been around for an extended period o ...

You might have chosen the ideal location for your business along with the perfect menu and a dedicated team to provide excellent service – but, what efforts you’re putting into marketing your restaurant? SMS marketing services can ...

As we move further into 2014, more and more digital marketing talk revolves around “big data” among other emerging trends. Companies have increasingly utilized the big data approach over the last few years, as the method has creat ...

One of the most important aspects of a business plan is an effective mobile marketing strategy. Anybody who has started their own business understands the problems inherent in such a major undertaking. A paucity of resources – be ...

In the wake of the devastating death toll and the tsunami that hit a number of years ago, urgent demands or calls were made for an early warning system. Indonesia has already committed to that system with the most significant loss ...

Other amazing thing about text marketing is that around 90% of all the received text messages (SMSs) are read in as little as three minutes from being delivered. In addition, more than 90% of adults in the world own a mobile phone ...

As mobile marketing tactics go, geo-targeting is highly successful, with consumers 30-300% more likely to click a geo-targeted ad compared to an untargeted one. This success rate has not been lost on the big brands, 58% of which e ...